$60,000 spent on a landing page redesign. Result: prettier site, same conversion rate. Because UI...$60,000 spent on a landing page redesign. Result: prettier site, same conversion rate. Because UI...
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Aakib 's avatar
Aakib Hussain
pro
• 2d
$60,000 spent on a landing page redesign.
Result: prettier site, same conversion rate.
Because UI improved. UX didn't.
Pretty design gets people in the door.
Skip accessibility, confuse the journey, miss what users need?
They leave anyway.
UI and UX aren't optional add-ons.
They're the entire product experience.
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Pedro's avatar
Pedro Lopes
pro
• 2d
The gap you are naming usually sits upstream of design: the redesign optimized for how the page looks instead of for the decision the visitor is trying to make. A prettier hero rarely fixes a muddy value proposition or a CTA that asks for commitment too early. On that $60k...
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