Designed the landing page for Smug — an AI support agent that resolves tickets, knows exactly when to escalate to a human, and has zero interest in pretending otherwise.
Most AI support tools go the humble, over-apologetic route. Smug does the opposite — the whole brand is built around a smug little cat mascot and copy like "Handled it. You're welcome." It's a genuinely fun brief: figuring out how to make confidence read as charming instead of obnoxious.
Bold electric blue and orange instead of the usual muted SaaS palette, because a product this confident shouldn't look shy about it. 💙
AI Home Services App — Smart Technician Booking & Repair
A premium AI-powered home services app designed to simplify how people diagnose home problems, find the right service, and book qualified technicians.
The product uses AI to turn a simple problem description into a clear service recommendation — helping users move from “What’s wrong?” → “What do I need?” → “Who can fix it?”
Key Experience
→ AI-powered problem diagnosis
→ Text, voice & photo input
→ Smart service recommendations
→ Technician discovery & booking
→ Transparent service information
→ Real-time technician tracking
→ Premium, intuitive mobile experience
The concept is designed for founders building AI home-service platforms, technician marketplaces, repair apps, and SaaS products where reducing friction and improving the booking experience can create a stronger customer journey.
Role: Product Designer
Focus: AI Product Design · UX/UI · Mobile App Design · Service Marketplace
Designed a clean, modern mobile app experience with a bold blue visual identity, intuitive layouts, and a strong focus on usability.
From concept & branding to AI-powered interview flows and recruitment screens, every detail was crafted to create a simple, engaging, and seamless hiring experience.