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Hi, I reimagined CapCut as a horror luxury fashion house because both worlds share the same energy dark, bold, and unapologetic creativity. The red, black and white palette came directly from CapCut's existing identity, just translated into fashion language.
The logo, label mockup, mood board and full ecommerce website were all designed to feel like a real fashion brand, not just a concept. Because if CapCut existed in fashion, it wouldn't just show up. It would take over.
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CapCut Republic: The Republic of Creators
Main Direction Tag
Direction A: CapCut as a Different Industry / Cultural System
Concept Statement
CapCut Republic reimagines CapCut as a fictional digital country built for creators, where editing, remixing, publishing, and going viral become part of everyday culture.
The concept transforms CapCut from a creative tool into a playful visual world with its own national identity: creator passports, citizen IDs, creative currency, postage stamps, official documents, and campaign materials. The goal was to keep the spirit of CapCut as a creative companion, while turning it into a complete brand universe that feels fun, expressive, and instantly recognizable.
The visual direction uses a bright, friendly, hand-drawn style with playful characters, soft colors, national symbols, and creator-focused details. Each asset supports the idea of “creative citizenship”, inviting people to join a borderless republic made for imagination, content, and self-expression.
Project Information:
Creator: Anca-Gabriela Hagiu
Work Title: CapCut Republic: The Republic of Creators
Main Direction: Direction A, CapCut as a Different Industry / Cultural System
Contact: ancagabrielauiux@gmail.com
Social: https://x.com/ancaguiux
Very creative work!
A logo animation I created for Breeze Finance, designed to express the brand’s core idea of seamless movement and trade. The motion language reflects Breeze’s mission: Building Bridges to Accelerate Africa’s Trade.
Every brand has a story, and my goal is to transform that story into a visual identity that feels professional, memorable, and aligned with the client’s vision. This logo and branding project was created with careful attention to the client’s industry, target audience, brand values, and long-term business goals.
From concept development to final execution, I focused on creating a design system that communicates trust, uniqueness, and strong brand recognition. The process included researching the brand personality, understanding client requirements, exploring creative directions, and developing a logo that represents the business in a meaningful and impactful way.
Logo Design | Brand Design
Nice!
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