A Shopify store can look great and still lose customers.

Sometimes it's not the design.

It can be something as simple as: → confusing product information → weak product descriptions → poor collection structure → missing trust signals → slow pages → SEO that isn't doing much for the products

I've been paying more attention to these small things lately because they're often easier to fix than rebuilding an entire store. If you own a Shopify store, when was the last time you actually went through it from a customer's point of view?