Emoo: Unlocking Emotional Growth with a Playful Mascot

Emoo: Unlocking Emotional Growth with a Playful MascotEmoo: Unlocking Emotional Growth with a Playful Mascot

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Mya Nguyen

pro

• Jul 1

🐮 Emoo

Feel it. Name it. Grow with it. ✨

Emoo is the mascot of an emotional learning platform that helps children recognize, express, and navigate their emotions with kindness. Designed as a character-first brand, Emooo extends across apps, books, animation, and everyday products, creating a playful world where emotional growth feels safe, approachable, and joyful.

Character Brief

Meet Emoo, a gentle baby Highland cow and emotional companion who lives in the Meadow Between Feelings, a magical world where emotions take the form of soft glowing symbols. Curious, patient, and endlessly compassionate, Emoo helps children understand big feelings by gently reflecting them through the changing symbol on its heart. Rather than fixing emotions, Emooo reminds children that every feeling deserves to be seen, understood, and accepted.

The World

In the Meadow Between Feelings, every emotion has its own magical symbol: ❤️ Empathy, ☀️ Joy, ☁️ Sadness, ⚡ Anger, 🍃 Calm, 🌱 Hope, and ❓ Curiosity. Each symbol begins as a soft felt icon and gently glows once a feeling has been acknowledged, reinforcing the idea that emotions transform when they're understood.

Applications

Brand Identity & Logo System

Website Experience

Animated Brand Story

Sticker Collection

Lifestyle Product Mockups

Created entirely in Recraft using V4.1 Image, Image Sets, Vector, and Image-to-Video.

Link to Recraft

recraftchallenge

Mya Nguyen

pro

• Jul 1

More from Emoo ❤️

Rocio Formentin

pro

• Jul 1

How a cutie and wonderful solution to a real problem. I wish this project come to real life soon to help new generation <3

Mya Nguyen

pro

• Jul 1

Thank you so much! Really appreciate your kind comment <3

Suraj Shah

• Jul 1

Really So Cute!!!

Mya Nguyen

pro

• Jul 2

Thank you so much! 😊

Victor Adebayo

• Jul 2

So cute

Mya Nguyen

pro

• Jul 3

Thank you so much!

Cara Ellis

max

• Sep 25

what are your autumn goals? this little animation isn't very seasonal but i really enjoyed making it in Photoshop (I'll put a process video in the comments). i'm a month away from travelling the world, and focussing on fun, peaceful projects this season! i'm naturally a workaholic, so any tips for detaching whilst travelling would be very much appreciated. i also want to see something fun you've been working on recently! 🌸 inspo: https://x.com/peakstarwave/status/2101866417326813409 the backgrounds are cutout from a CMYK print test sheet, and the flower video is from envato.

testcard Animation photoshop