Found this gem in my archives. This is an identity and product design project I crafted for an energy-infused beverage brand. The color palette was a key focus, unconventional yet strategically designed to stand out on shelves and captivate consumers. Did you know? Research shows that up to 90% of snap judgments about products are influenced by color alone (Source: Institute for Color Research). This project was all about leveraging that power to make an impact.