More visuals from the rejected brand direction I shared earlier.
Really good to see this direction resonating with so many of you. It was one of our favourite explorations to build, from the narrative behind it to the visual world that brought it to life.
Great work doesn’t always make the final cut, and sometimes the reason has little to do with the quality of the direction.
Curious why this one was rejected? I’ve shared the story in the first comment✨
A food poster has a simple challenge: get attention, create appetite and make the brand memorable.
For this concept, we built the composition around the food itself, using strong visual hierarchy to guide the viewer from the product to the message and supporting brand elements.
The design keeps the communication direct while giving the imagery enough space to do the selling.
The 2097 numerals against that olive green backdrop give the posters a strange, almost architectural feel. Are you designing toward a full set for the interior company, or is this poster series more of an exploratory direction you're pitching them?