Crafting Coffeearium's Timeless Brand Identity Through Design

Crafting Coffeearium's Timeless Brand Identity Through DesignCrafting Coffeearium's Timeless Brand Identity Through Design

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Logo Flow

pro

• 20h

A coffee brand is more than the beans it serves; it's the stories shared around every cup.

For Coffeearium, I created a warm and inviting brand identity inspired by connection, comfort, and the ritual of coffee. The custom emblem blends a serene character with a steaming cup, creating a memorable symbol that feels both modern and timeless.

Coffeearium, Where Every Sip Tells A Story. ☕✨

Brand Design Logo Design Iconography Design Adobe Photoshop Adobe Illustrator

Dhaval Adesara

• Jun 5

Recently wrapped up brand identity design for SaaS startup

portfolioreview Logo Design Brand Design Adobe Illustrator Adobe Photoshop

Mcnove Pineda

pro

• 11h

smart design!

Costanza Fava

• Jun 5

What if CapCut entered the skincare industry? ✨ Would you add it to your routine?

I explored how CapCut could evolve beyond content creation and become a premium skincare brand.

CONCEPT CapCut Skin translates CapCut's core values of simplicity, efficiency, and creativity into a modern skincare experience. Inspired by the idea of editing and enhancing content, the brand applies the same philosophy to skincare through streamlined routines, multifunctional products, and visible results.

VISUAL IDENTITY The identity combines minimalist packaging, clean typography, and fresh mint-green accents inspired by digital interfaces. The goal was to create a brand that feels modern, approachable, and technology-driven while maintaining a premium aesthetic.

PRODUCTS The collection includes Cut Cleanser, Frame Serum, and Smooth Edit Cream, a simplified routine designed to cleanse, refine, and hydrate the skin. Product names are inspired by the language of content creation, creating a direct connection to the CapCut universe.

POSITIONING Designed for people who want effective skincare without complicated routines. Smart formulas, clean design, and results-focused products for modern lifestyles.