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This project was developed as part of my self-employed work. With a new name, the client, who has Norwegian roots, aimed to take a new direction. The company name “fremtid” means “future” in Norwegian. This meaning is reflected in a wordmark designed to communicate the company’s vision and progress within the industrial sector. The color palette, inspired by the Norwegian flag, references the company’s heritage while also symbolizing strength, purity, and passion.
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I’ve been slowly updating all of our project imagery across a new website update and and our internal decks.
Logos are only a small fraction of what we do for clients now, but I still love starting there. They often set the tone for the wider identity, the visual language, and the story we’re trying to tell.
Also, pretty satisfying seeing some of my favourites all together on one page.
Nice
A look at the identity we designed for Vetti, a dog health monitoring brand.
There’s a lot of data behind a product like this but the person using it just wants to know their dog is okay.
That’s the balance in the design with a connected dot system that feels precise and warm colors and photography that keep it close to what people care about.
Also, an excellent excuse to spend far too long choosing dog photos.
