Recently wrapped up one of my favorite concept projects yet — ZAHRA.

A Moroccan-inspired fragrance brand I imagined from scratch. The idea was to create a perfume that lives in two worlds: liquid scent above, solid balm below. One bottle, two rituals.

I wanted to capture the warmth of desert botanicals, the glow of Maghrib light, and the romance of old souks and translate it into a brand that feels like memory and luxury at once. ✨

Golden light. Rose. Spice. Storytelling through design. Creative direction and design by me.

For brands that want to look like art and feel like stories -- there's one final project space left this year.

The next chapter begins February 2026. If you've been waiting for a sign to bring your brand vision to life, this is it.

Would you wear ZAHRA if it were real? 🌹