Making Automated Email Personal at ScaleMaking Automated Email Personal at Scale
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The email felt like it was written just for one person. It sort of was.
A subscriber replied asking how the team knew exactly what they needed the honest answer was that their own past behavior wrote the email, automatically, along with a few hundred others.
→ Personalization at scale still has to feel personal, not just automated.
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Johnson's avatar
Seeing the email pull directly from a subscriber's own history makes the message feel like a one on one note, even when it's part of a batch.
Louis's avatar
True
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