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Beautiful ā¤ļø
A self-initiated concept redesign for Deshi Swad, a Bihari thekua snack brand. The original packaging was a generic bright yellow design with little link to thekua's heritage.
What I created:
A new logo: a flat lotus with a shirorekha-style line and a clean serif wordmark
A warm palette of maroon, terracotta, cream and gold
A stand-up pouch with an ogee arch frame, a Madhubani-inspired product frame and a clear claims strip
This is a self-initiated concept project and is not affiliated with or commissioned by Deshi Swad. The lifestyle mockup scene was created with AI assistance; the artwork and logo were designed by me.
The choice to use a shirorekha style line in the logo is a strong move. It visually anchors the brand in its regional heritage without relying on generic motifs that are common in Indian snack packaging.