Designing the “Our Story” section for this AI-powered skincare website was about one thing 'connection'. From the start, my client wanted users to feel seen, not sold to. So instead of cold, tech-heavy language, we focused on warmth, real stories, relatable tone, and visuals that make the brand feel human. The goal was simple: When people land on the page, they don’t just learn what the brand does, they feel why it exists. Because even in AI, the most powerful connection is still human.