What do these two images have in common? Nothing. Strange Gravity is a world-building and pitch technique that finds the story between two unrelated objects, images or ideas. Feed it an avocado and a moon. Feed it a brutalist building and a sea creature. Feed it anything separated by real distance — conceptual, visual, cultural — and Strange Gravity finds what holds them together, builds the world that emerges from that tension, and gives that world a voice. For creatives who need to pitch a brand direction, a campaign concept, or a product world without a deck, without a meeting, in under 20 seconds.