I designed the identity for WalletStamp, a SaaS that puts loyalty cards into Apple and Google Wallet.
The idea: a wallet made of three layers. The peaks on top form the W, and the pointed base reads like a pocket.
What I focused on:
One shape, many sizes. Flat tints, no gradients, and corners built from circles. It works as a logo, an app icon, and a splash screen.
Colors that say “trust me.” Deep Blue #192BC2 and Dark Blue #080E42 for authority, Blue #007FFF for energy, Ice Climber #50B0FF for lightness.
Guidelines the team can use. A 16-page brand toolkit delivered as a PDF and source files, covering logo versions, typography (YouTube Sans), social templates, app screens, and what never to do.