Aesthetic Skincare Product Video

Project Overview

A 10-second vertical product video created for ISNTREE’s Yam Root Vegan pH-Balancing Cleanser.

The goal was to create a clean, premium skincare aesthetic while clearly showcasing the product, packaging, texture, application, and final skin finish in a short-form format designed for social media.

Creative Direction

Format: 9:16 vertical

Duration: 10 seconds

Visual style: Minimal, soft, clean, and editorial

Color palette: Neutral beige, white, and warm brown tones

Lighting: Soft natural daylight

Audio: Soft lo-fi aesthetic music

Voiceover: None

Video Structure

01 — What I Do

The first section focuses on the product experience:

Product packaging and label reveal

Opening the beige flip cap

Close-up of the cleanser texture

Product being squeezed onto damp skin

02 — What You See

The second section shifts into polished product beauty shots:

Extreme close-up of the product label

Macro cap-opening shot

Creamy cleanser transforming into soft foam

Gentle application onto damp skin

Final beauty shot featuring fresh, hydrated-looking skin alongside the product

Visual Approach

The video combines macro product shots, subtle zooms, texture-focused close-ups, and soft natural lighting to create a premium skincare feel while keeping the pacing engaging within the 10-second runtime.

The overall direction was intentionally minimal, allowing the product and its texture to remain the focus.