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Aesthetic Skincare Product Video
Project Overview
A 10-second vertical product video created for ISNTREE’s Yam Root Vegan pH-Balancing Cleanser.
The goal was to create a clean, premium skincare aesthetic while clearly showcasing the product, packaging, texture, application, and final skin finish in a short-form format designed for social media.
Creative Direction
Format: 9:16 vertical
Duration: 10 seconds
Visual style: Minimal, soft, clean, and editorial
Color palette: Neutral beige, white, and warm brown tones
Lighting: Soft natural daylight
Audio: Soft lo-fi aesthetic music
Voiceover: None
Video Structure
01 — What I Do
The first section focuses on the product experience:
Product packaging and label reveal
Opening the beige flip cap
Close-up of the cleanser texture
Product being squeezed onto damp skin
02 — What You See
The second section shifts into polished product beauty shots:
Extreme close-up of the product label
Macro cap-opening shot
Creamy cleanser transforming into soft foam
Gentle application onto damp skin
Final beauty shot featuring fresh, hydrated-looking skin alongside the product
Visual Approach
The video combines macro product shots, subtle zooms, texture-focused close-ups, and soft natural lighting to create a premium skincare feel while keeping the pacing engaging within the 10-second runtime.
The overall direction was intentionally minimal, allowing the product and its texture to remain the focus.
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