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Project Title: Baby Buri | B2C Brand Creation & Store
Role: Lead Product Designer & Developer
Tools: Webflow, E-commerce, Figma
Description:
The Scope: A complete brand creation for a B2C retail company. I was responsible for the visual identity, store architecture, and final deployment.
The Process (0 to Launch):
Brand Identity: Designed the logo, color system, and "Soft UI" aesthetic to resonate emotionally with parents.
Store Architecture: Structured the e-commerce collections and product pages to prioritize benefits over specs, increasing "Add to Cart" rates.
Mobile UX: Engineered the navigation specifically for one-handed mobile browsing (crucial for the target demographic of busy parents).
Live Link: https://babyburi.com/
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