We guided 4D Capital through a structured, collaborative process: Discovery: We conducted in-dept...We guided 4D Capital through a structured, collaborative process: Discovery: We conducted in-dept...
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Michelle Pederson
pro
• Oct 22
We guided 4D Capital through a structured, collaborative process:
Discovery: We conducted in-depth discussions to understand their vision, market, and goals.
Moodboarding: We explored various visual directions, ultimately focusing on a Texas-inspired aesthetic that balances western grit with institutional polish.
Stylescapes: Through iteration and refinement, we translated feedback into a cohesive design direction.
Execution: Using Figma and Webflow, we applied the chosen aesthetic to their brand identity, website, and fund deck.
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