Creating low-fidelity designs allows me to iterate quickly and focus on what truly matters

Creating low-fidelity designs allows me to iterate quickly and focus on what truly matters — stru...Creating low-fidelity designs allows me to iterate quickly and focus on what truly matters — stru...

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Sunday Okon

• Jan 4

Creating low-fidelity designs allows me to iterate quickly and focus on what truly matters — structure, flow, and clarity.

At this stage, I’m not worried about colors or visual polish. I’m focused on how users move through the product, how information is grouped, and whether the experience makes sense before anything looks “beautiful.”

Low-fidelity design helps surface problems early, saves time during development, and ensures the final product is built on a solid foundation.

For clients, this means fewer surprises, faster alignment, and a product that works before it’s styled.

Good design doesn’t start with pixels. It starts with thinking.

Kris Anfalova

pro

• Sep 27

Designed the landing page for Smug — an AI support agent that resolves tickets, knows exactly when to escalate to a human, and has zero interest in pretending otherwise.

Most AI support tools go the humble, over-apologetic route. Smug does the opposite — the whole brand is built around a smug little cat mascot and copy like "Handled it. You're welcome." It's a genuinely fun brief: figuring out how to make confidence read as charming instead of obnoxious.

Bold electric blue and orange instead of the usual muted SaaS palette, because a product this confident shouldn't look shy about it. 💙

p.s. mascot animated this service