Developed an interactive sales performance dashboard for a fictional online fashion boutique experiencing fluctuating revenue. I collected and cleaned transactional data, identified key trends in customer purchasing behavior, and visualized critical metrics such as average order value, conversion rates, and popular product categories. The dashboard provides actionable insights for inventory management and targeted marketing campaigns.

Developed and organized a weekly content calendar using Metricool for House of Tanaya, strategically scheduling posts and reels based on optimal engagement time slots. Focused on maintaining consistency, balancing content types (product posts and BTS reels), and aligning publishing times with audience activity insights. This demonstrates my ability to plan, structure, and execute a data-informed social media content strategy for better reach and engagement.