I recently created a quick concept where you can get a free boost for your post on X... but only if you beat Elon Musk in a retro boxing game. It's obviously an extreme example, and it probably works because Elon is one of those rare personalities who has become part of the platform's culture. But I'm not saying you should make your users punch your client in the face! The point is that most digital products have become incredibly efficient and increasingly forgettable. We've optimized for clicks, conversions, and speed, while removing much of the personality that makes experiences memorable. Not every product needs a mini-game. Not every CEO should become a final boss. But almost every product could benefit from a little more surprise, playfulness, and human connection. I asked for Elon's opinion, still waiting for the reply... let me know if you want to try it out, it's already working

This lands for me because memorability is a distribution strategy, not just decoration. The efficient-but-forgettable product gets used, the surprising one gets screenshotted and sent to a friend, which is reach that speed and conversion alone cannot buy. The craft is placing...

First drafts for iPhone Duo. It's too early, but I already can say that there are so many weird UX things going on with this device. Nevertheless, this is a great design challenge!