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A yoga studio website shouldn’t feel like a fitness website.
I designed Mission Yoga around three things:
A calm, editorial visual experience
Clear paths to classes, memberships, and teacher training
Strong CTAs without making the experience feel overly sales-driven
The lesson: Good wellness design isn’t just about looking calm — it should make people feel comfortable enough to take the next step.
What do you think matters more for a wellness website: visual calm or clear conversion paths?
They aren't opposites visual calm is the conversion path here. If a yoga site feels cluttered or rushed people drop off before they even look at prices.
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Love the creative approach.
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There’s a lot of color in the wider identity, so the logo holds its own in plain white. Simple geometry with enough weight to stand up to everything around it.
This is fire, Daniel
The logo conveys the story