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4 hero directions for one healthcare brand. Same client. Same product. Completely different worlds.
This is what "exploring directions" actually means.
The brief for NEXORA — a medical platform — was simple: make it feel trustworthy, modern, and professional.
But "trustworthy" means something different to every patient.
So I designed 4 versions, each speaking to a different emotional truth:
Version 01 → Clean & Human
Light background, approachable doctor, "Compassionate Care."
For patients who want warmth and reassurance.
Version 02 → Dark & Authoritative
Surgical theatre, deep teal, "Excellence You Expect."
For patients who want precision and expertise.
Version 03 → Warm & Family
Soft cream tones, family photo, "Better Health. Better Life."
For patients thinking about long-term family care.
Version 04 → Tech & Futuristic
3D body scan, data overlays, "Smarter Technology. Stronger Care."
For patients who trust innovation over tradition.
Same brand. 4 different patients. 4 different first impressions.
This is why I never deliver one direction without exploring the full range first.
The client picks the one that matches their audience — not just the one that looks good.
Working on a healthcare, wellness, or medical brand?
Let's build something that earns trust before anyone reads a word.
📩 DM me on Contra.
#HealthcareDesign #UIDesign #WebDesign #LandingPageDesign #FramerDesign #FigmaToFramer #Contra #BuildInPublic #MedicalWebsite #SaaSDesign
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The network for creativity
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New case study published.
Fun space/tech vibes. I got to be playful, but still kept it on-brand and functional.
Really enjoyed this quick Webflow landing page.
This came out great! I'm curious if you tested different hero directions or landed on this early? The cinematic feel works really well for this kind of page.
I don't have extra time to offer web design as a service but can AI actually help me offer more services by making an efficient use of my time? 🤔
I tested Wonder to create a landing page for skincare brand, something I do not offer as a service because I don't have time but that I get requested a lot.
First impression, it is fast and surprisingly intuitive to get something on screen. The structure comes together quickly, and it is easy to translate a brand into a layout.
But once you move past the first draft, things get interesting, you can't imagine how easy it is to edit! 🤯 Honestly, this sits somewhere between a prototyping tool and a real workflow extension.
Curious, would you use something like this to expand your services?
Yes its truly amazing. i use for my component variation and here it generated
Pricing section from our upcoming Framer template. Drop a 🔥 if you want early access.
I like the clouds in the card bg
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