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I audited a store this morning that had everything going for it on the surface.
Good products. Clean design. Active social media presence. Running paid traffic.
Store load time on mobile: 6.8 seconds.
Conversion rate: 0.7%.
Those two numbers are directly connected.
The owner had no idea the store was that slow. She had always checked it on her laptop at home on WiFi. It loaded fine.
But her customers were on phones. On mobile data. On a connection that exposed every extra kilobyte of weight the store was carrying.
Load time is one of those things that looks invisible from the inside and is very visible to your customers.
If you haven't checked your store speed on mobile lately, check it today. And if you want me to look at it, drop the URL here.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Mobile experience for Oun Homes.
Loading animation is faster on mobile than on desktop. People expect things to move faster on smaller screens, so I tuned the timing accordingly.
#WebflowDevelopment #ResponsiveDesign
5 website mistakes I see across industries:
1. Unclear value proposition - Visitor doesn't understand what you do in 5 seconds
2. Poor mobile experience - 70% traffic is mobile. If it's bad on mobile, you lose 70% of people
3. Slow page load - 3 second delay = 40% bounce rate. Most sites are 3-5 seconds
4. No clear CTA - Visitor wants to act but doesn't know how
5. No social proof - Testimonials, case studies, reviews. Trust matters.
These apply to custom builds, redesigns, and optimization projects.
Which one is costing you conversions?"
A reflection after two weeks of sharing store audit observations.
The Shopify stores that struggle most are not usually the ones with bad products or bad branding.
They're the ones where small things have stacked up silently. A slow load time. A product page that buries the buy button. No reviews visible at the point of decision. An above-fold section on mobile that tells the customer nothing.
None of these things are catastrophic on their own. But together they kill conversions.
The fix is usually not a full redesign. It's a focused audit, a clear list of issues, and fixing them in order of impact.
That's what I do for Shopify stores. If yours is underperforming and you can't figure out why, I'd be happy to take a look.
Free audit. DM me your store URL.
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