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Krunch — Cinematic Product Ad, Entirely AI-Generated
The brief for myself was simple: prove that a zero-budget product ad doesn't have to look like one. From the slicing of the potatoes to the final "krunch" bite, every beat was constructed to feel like a real, shot production — not an AI demo reel.
Product shoots are one of the most expensive line items in FMCG advertising — studio time, food styling, multiple takes to get one perfect bite. This approach removes that cost entirely while keeping the same sensory, appetite-driven appeal, opening the door to faster iteration and more creative swings before committing to a full production budget.
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This project fixed that. Built a repeatable photo style for the app's brand using @Krea , so the team can make new shots any time and they still look like they belong together.
Here's a preview. Different actions, angles, and faces. Still clearly one product.
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The alternative is what most products live with. Every new picture a little off, until the brand looks like a different company in each place someone runs into it.
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AFTER CHRISTMAS is a 30-second one-take AI short film created for the CapCut Seedance 2.5 Video Challenge.
The film explores how a seemingly ordinary Christmas night can gradually become unsettling, told entirely through a single continuous camera movement.
The challenge was to maintain spatial, character and prop continuity throughout the entire shot while allowing the camera to naturally discover the story.
No cuts. No dissolves. No camera resets.
Written & "Directed" by Leonardo Bruni
Created with CapCut Video Studio + Seedance 2.5.
