Whistler is a legendary brand, so its namesake brewery has a lot to live up to. In the ultra-competitive craft beer world where can design rivals the brews themselves, every package must convey distinctiveness and quality in a single glance.

We approached each beer as a unique recipe - rich illustrations of Whistler's outdoor opportunities recalling classic travel posters, personality-filled fonts capturing each flavour's spirit, and eye-catching layered design.

The result? Packaging that actually stands out on crowded shelves while honouring Whistler's iconic brand equity.

Deliverables: Packaging design system, custom illustrations, label templates, production files. wearesobi.com