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Whistler is a legendary brand, so its namesake brewery has a lot to live up to. In the ultra-competitive craft beer world where can design rivals the brews themselves, every package must convey distinctiveness and quality in a single glance.
We approached each beer as a unique recipe - rich illustrations of Whistler's outdoor opportunities recalling classic travel posters, personality-filled fonts capturing each flavour's spirit, and eye-catching layered design.
The result? Packaging that actually stands out on crowded shelves while honouring Whistler's iconic brand equity.
Deliverables: Packaging design system, custom illustrations, label templates, production files. wearesobi.com
Killer design work Anna. Inspiration all around where you live in Squamish. Gotta make it back up there for some mtnbiking
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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