For a food or beverage brand, packaging becomes part of the customer experience.

This sustainable paper cup design was created to bring together a clean brand identity and a more responsible packaging direction without making the sustainability message feel forced.

The visual system is intentionally simple, giving the typography and brand elements enough space to remain recognizable across the cup.

The goal was to create something that could work naturally in a café, takeaway environment or everyday customer interaction while still feeling distinctive.

Services: Packaging Design · Brand Identity · Sustainable Packaging · Print Design · Food & Beverage Branding

The idea was simple: make responsible packaging feel like good branding—not a compromise.

Designed by WaxyWeb.

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SOLENE Paris pt. 4

SOLENE Paris is an elevated perfume house that creates fragrances that are designed to be an everyday luxury. I developed a brand identity rooted in restraint, featuring a chic wordmark, a neutral palette, and minimalist packaging.

The bottles were designed to feel less like a display piece left untouched on a shelf, and more like something you'd toss in your handbag and cherish as part of your everyday routine. Texture and natural image shots were incorporated to make the brand feel human, effortless, chic, and lived-in. The result is a brand that feels quietly luxurious and entirely timeless. SOLENE's fragrances are the kind of staple that belong in your everyday life, not just on display.

View the full project here

so nice