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UNDERCRAFT explores the intersection of traditional craftsmanship and contemporary design. Through custom typography and a system of organic forms, the project translates manual work, the passage of time, and materiality into a modern visual language.
This morphological exploration results in an identity directly aligned with the raw and expressive character of the brand’s objects—where the logo becomes a tactile reflection of the craft itself.
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Meet Brand Interpreter.
For decades, brand identity existed in two irreconcilable forms: the static PDF a designer handed to a client, and the living codebase a developer actually built from. Between them sat hours of manual translation... colours re-entered, typefaces re-specified, rules re-explained. This work asked designers to be data-entry clerks.
Brand Interpreter proposes a different relationship between document and canvas. A brand guidelines PDF is the designer's most complete creative statement, read by an AI agent that understands not just the colours and fonts on the page, but the rules governing their use, the errors hiding in their specification, and the personality encoded in the language surrounding them. From this reading, the agent constructs a living design system directly on a connected canvas: structured, editable, and ready to export as code.
What the agent builds is the document's intent, distilled, but made operable.
→ Full process + copy-paste prompts: https://flower-cruiser-92b.notion.site/Brand-Interpreter-Claude-Code-Paper-MCP-345b0a5cd9188093886ae856182ebc34 Enjoy!
Built with @claudeai + @paper_design for the Paper × Contra Hackathon.
fantastic work very insightful for me :) Followed you for your future posts :)
I’m developing a mascot + character sheet for a fictional longevity brand called “Prologue,” and trying to strike the balance between character and system.
Instead of designing around age, I approached longevity as a trajectory. The character, Aion, uses a shifting core to represent internal health and an orbit to express time as something continuous and guided.
Curious how this reads—does it feel like a character you could follow, or more of a visual system?
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Nice!
Some shots from a recent branding project 💇🏻♀️
Nice work
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