Does presenting more design options actually give clients more freedom?

I’m starting to think the opposite can happen.

If I present 5 directions, the client now has to decide which one they like. If I present 1–2 strong, well thought-out directions, I’m also showing them what I think the brand needs.

For me, the number of options is part of the design process itself.

How many directions do you usually present to a client?

maybe this is what a founding designer role feels like

the work keeps expanding the path is rarely clear and design is only one part of moving things forward

that was my experience with Bee Electric

a lot of learning and exploration intense but really good

the full case study is here: https://contra.com/p/mgcb7Xko-founding-design-at-bee-electric?r=antrdnv23

Great work, Anton