Paid Social Acquisition and Mobile Ad Creative DesignPaid Social Acquisition and Mobile Ad Creative Design
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Brian Kegwaro
• Oct 7
Paid Social Acquisition & Ad Creative Design
• The Goal: Maximize return on ad spend (ROAS) and rapidly accelerate monthly revenue through paid advertising channels.
• The Strategy: Deployed a structured testing matrix across social platforms, pairing mobile-optimized visual ad creatives with highly targeted direct-response copy.
• My Role: Designed high-converting ad assets on mobile layouts, wrote persuasive ad copy, and iteratively monitored daily budget performance.
• The Result: Drastically lowered customer acquisition costs (CAC) while consistently scaling total ad revenue month-over-month.
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