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Your website used to be the beginning of the journey.
Now, someone might encounter your business through a Google result, an AI summary, or a recommendation that compares you with several competitors—before visiting a single page.
That changes what a good website needs to do. It must persuade people when they arrive, but it must also communicate clearly enough to represent the business everywhere else.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Happy Monday!
A business can be doing great work behind the scenes and still struggle to communicate its value online.
Think about it.
You may have an excellent service.
You may deliver real results for your clients.
You may even get referrals from satisfied customers.
But when someone hears about your business and visits your website, can they see why you're worth considering?
Can they understand the value you offer without speaking to you first?
Can they find the information they need to feel confident about taking the next step?
Your website is an opportunity to communicate your business's value, even when you're busy doing the actual work.
It shouldn't just tell people that your business exists.
It should help them understand why your business matters.
As we begin a new week, take a moment to look at your website from the perspective of someone who has never worked with you before.
Does it communicate the value you bring, or does it leave visitors to figure it out themselves?
What is the one thing you want a potential customer to understand about your business within the first few seconds of visiting your website?
I am Michael Adetayo, a Kajabi Expert and course creator who helps startups, organizations, and service-based businesses build and strengthen their online presence through website design, redesign, development, and optimization.
I create clear, responsive, and user-friendly websites that communicate what a business does, build credibility, improve the user experience, and guide visitors to take action. My goal is to help businesses turn their websites into valuable tools that support growth.
Your competitors are already showing up in AI search. Are you?
We recently designed and developed a new website for AGMEX, a green mobility and energy exhibition in Ethiopia, using Wix Studio.
But what people don't see is how much work happens before a website goes live.
We spent weeks getting the SEO, content, and website structure right, making sure Google and AI search engines could understand the business from day one.
And now, just a few weeks after launch, we're already seeing the first results!
AI can find AGMEX, explain what the exhibition is about, and even guide people on how to book a space.
That's why I always say a website shouldn't just look good. It should actually bring opportunities to your business.
More traffic is useful—but what happens after the click?
Here’s a simple website check:
• Is the service clear?
• Can visitors see who it’s for?
• Is the next step easy to find?
• Does the contact process work on mobile?
For a service business, an enquiry button deserves as much attention as a keyword.
When reviewing a website, what do you check first: technical SEO, content or the enquiry journey?
#SEO #WebDesign
