I localized and adapted eye-care campaign for the Japanese market, transforming global visuals an...I localized and adapted eye-care campaign for the Japanese market, transforming global visuals an...
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AYC MSBT
pro
• Nov 22
I localized and adapted eye-care campaign for the Japanese market, transforming global visuals and messaging into culturally appropriate, consumer-friendly content. This included copy localization, benefit restructuring, and creative guidance for sensitive visual elements.
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AYC's avatar
AYC MSBT
pro
• Nov 22
This project required sensitive handling of realistic eye imagery that did not naturally resonate with Japanese audiences. I redesigned the messaging and guided visual adaptation to preserve brand identity while improving cultural acceptance—balancing accuracy, empathy, and market expectations.
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