The brushed metal ATTENTION on black with the small line under it sets the pause nicely. That grey sub line is quite dim and small, brighter would read better on a phone. Do you build the kinetic type from scratch each time?
One skincare identity across bottles, jars and tubes. I designed the wordmark, pink-and-cobalt packaging system, campaign applications and digital mockups, then brought the collection into motion.
A consistent visual language, with room for each product to feel individual.