Rhyen Lab: Brand Identity & Packaging for a Skincare Brand

Rhyen Lab is a skincare brand built around science-backed formulas and a sensorial, human approach to beauty. The challenge was to create an identity that feels clinical enough to be trusted, yet warm and expressive enough to stand out in a crowded market.

I designed a custom wordmark with fluid, organic letterforms that echo the texture of serums and oils, paired with a bold monogram “R” for compact applications. A palette of deep olive green and soft cream keeps the brand grounded, natural and premium, while macro photography of skin and product textures reinforces the sensorial tone.

The system was applied across packaging for the Vitamin C Serum, Facial Cleanser and Moisturising Day Cream, ensuring consistency across tubes and bottles.

Deliverables: Logo & monogram · Visual identity · Color palette · Packaging design · Art direction

love the R on the serum shot

Overnight Dial: a night-to-morning product ad template (1080×1350, 10s seamless loop).

Best for skincare, wellness and beverage brands running paid social. Time rewinds, a single drop falls and morphs into a clock dial, the hours sweep 23 → 7 while three benefits unlock one by one, and it lands on a poster-ready frame. Drop in your product cutout and logo, retype the copy, and every morph, mask and timing carries over.

Built for reuse: frame 0 is the finished poster (great thumbnail, easy to edit), every layer is named (logo, headline, product-image, callout-1..3…), all text is live (Fraunces + Bricolage Grotesque, OFL), and the product box is anchored to a shelf line so any bottle, jar or tube lands in place. A hidden README layer explains the swap in 4 steps.

Built with the SVGator MCP: every path morph, animated mask and keyframe was authored from an AI assistant and checked frame by frame. Product renders are original.

The demo video shows Version A (halden overnight mask), then the same template with Version B (mira day serum) dropped in: 2 images, 9 text layers and 4 colours changed, no animation timings touched.

Good to see this one again 💜 A hidden README layer is such a thoughtful touch, that's real template craft.