Same content , two design directions! I love how different they are, while showcasing the same information. To Handy Haunts I showed two design directions for their home page - one is more natural-inspired for families who like cozy and slow living; the second direction is for work-oriented professionals with big budgets, who are also following trends and are more tech-savvy. I won't say that I had a favorite direction, but the client did choose the one I liked least 😂 However, it is most important who we are targeting, and they knew their target audience best.