A modern and premium skincare website redesign created for the fictional brand Lumière Botanics. The goal was to highlight the brand’s natural identity, simplify the user experience, and create a seamless browsing experience across desktop and mobile.
I worked on the website layout, product presentation, visual direction, typography, and conversion-focused user journey to create a clean, elegant, and user-friendly digital experience.
I felt something was off with my own website.
Too plain. Not how I envisioned the brand.
So I added more creative touches and built a real story into it. Now everything makes sense.
It finally feels like Outredge 🚀
https://outredge.com/
That big bold wordmark with the corner brackets gives it so much more character. "A marketing site as good as your product" is a strong line too, says exactly what you do.
Just in time for Halloween! 🎃🔮 Excited to share this mystical tarot reading app concept, inspired by a little spooky season magic. Would love to hear your thoughts! ✨