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One thing I learned about writing health content this week:
Always lead with the reader's problem, not the solution.
Most health articles start with "here are 7 tips to manage PCOS" but the reader doesn't feel seen yet. They clicked because they're struggling.
Start with that struggle first. Acknowledge it. Then offer the solution.
That one shift makes your content more engaging, more trustworthy, and more likely to be shared.
This is the approach I bring to every piece I write for wellness brands and health blogs.
What's your biggest challenge when it comes to health content?
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A or B? Two brand directions for a wellness practitioner. Drop your pick in the comments. Curious what you see first.
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Does clinical accuracy make copy go stale?
I'm working on thought leadership content for a behavioral health company. Some of that content covers clinical topics like psychiatric medication, treatment protocols, and referral information.
Not exactly the most exciting thing to write about – or is it?
I'm a big nerd for mental health, so I am part of the small percentage of people that get excited about new frontiers in the field.
As a writer, my job is to draw in readers who are either as intrigued as I am, or just curious enough to keep reading.
However, FDA regulations, HIPAA restraints, and clinical accuracy can make the content sound less like thought leadership and more like another academic paper.
That's where I come in. I love finding the creative angle that piques a reader's curiosity. Storytelling is how I do it.
Writers, how do you make a "boring" topic sound interesting?
P.S. After 3 years, I finally changed my headshot. It was time!
A client shouldn’t have to learn Webflow just to publish their next case study.
On a recent build, I spent a lot of time on the CMS: setting up reusable blocks and the logic that lets the team update content without rebuilding pages.
The tricky part is deciding how much control to give them. Too little, and every update becomes a request. Too much, and they’re suddenly responsible for the layout.
I want them to open the CMS, know what to do, and get on with their day. There’s a fair amount of work behind making that feel simple.
The CMS thinking here is spot on: the best handoff is the one that gives a client confidence without exposing all the complexity underneath.