☕ GroundWork — Good Coffee, Higher Energy. 🎨 Brand Identity · 📱 UI/UX · 📦 Packaging A modern coffee brand built around energy, creativity, and momentum. ⚡ 💡 The Idea I wanted to create a coffee brand that feels as energetic as the first cup of the day.

🎨 Visual Direction 🖤 Charcoal — premium foundation 💜 Electric Violet — creativity 💚 Neon Lime — energy & freshness 📱 Digital Experience

A clean mobile ordering experience designed to make getting coffee simple, fast, and engaging.

☕ Brand Experience

I extended the identity across cups, caps, totes, packaging, and storefronts — creating one consistent visual system.

✨ The Result A bold coffee identity that connects digital + physical experiences under one idea: Good Coffee, Higher Energy. ⚡ What’s your first impression of GroundWork? 👀☕

How much can one component change the first impression of a site?

Same Curtain Loader. Same website. Different entrance.

A — Horizontal / Cinematic B — Vertical / Water

I’m testing which direction feels more natural for a portfolio experience.

A or B? Tell me why.

BTW, Curtain LoaderV2 is coming to the Framer Marketplace soon 👀 For now, it’s available for free with the Glimpse Template.

That animation feels totally unrelated to the website.

Need some changes like blur or something