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I recently worked on a fun passion project where I created a fictional food brand called TastePlug — just for the joy of exploring visual storytelling.
The goal was simple:
What if food could tell its own story?
So I played with metaphors:
a smiling burger, veggies hanging like laundry, a treasure chest revealing flavour… each one built to spark a feeling and show how design can turn everyday things into moments.
Projects like this remind me why I love creating — no rules, no clients, just imagination and a blank artboard.
I’d love to share it with the community.
Here’s the full series on Behance: https://www.behance.net/gallery/240281493/TastePlug-A-Playful-Food-Branding-Experiment
If you check it out, let me know what you think — and I’d love to see what passion projects you’re working on too!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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