Contra - A professional network for the jobs and skills of the futureCurrently working on a project for a dance studio and i’m genuinely obsessed with it
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Currently working on a project for a dance studio and i’m genuinely obsessed with it right now. i still have a lot to do for the full rebrand — tickets, membership cards, postcards, packaging and a lot more — so my mood board is kinda chaotic at the moment because i’m fully in the middle of the process.
for now i wanted to show some things that are already done: a couple of instagram posts and a poster for the future rebranding. also added parts of the mood board because i love when you can already see the visual direction starting to build through photography references, textures, colours and overall atmosphere
my latest branding and packaging design experiment
It all started with a few sketches on paper a cookie character I drew by hand and an idea I wanted to bring to life
I used ChatGPT to explore how my original drawings could evolve into a complete visual identity from the logo and custom illustrations to the packaging system
The goal wasn't to let AI create the brand for me but to use it as a creative tool to explore possibilities and bring my own ideas further
Butter yellow warm white chocolate brown and a little cookie personality
I'm curious about your opinion Does the final identity capture the personality of the original sketch?
And which part catches your eye first the logo the mascot or the packaging?
Life has been sooo chaotic lately, and I honestly can't wait to get back into creating, exploring, and bringing more ideas to life.
Hopefully, see you on the next project soon.
A little throwback to one of my old identity projects — Jamie Chastain. ♡
A fragrance brand inspired by femininity, softness, and those little everyday moments that deserve to be felt. A delicate visual direction with soft pastel tones, elegant typography, and a touch of timelessness.