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Turning everyday observations into meaningful content.
A crowded local train. A group of friends sharing photographs.
Ordinary moments often carry extraordinary stories.
I write thoughtful, reader-focused content that combines observation, emotion and a clear narrative. My approach is to make content feel natural, engaging and worth spending time with.
I particularly enjoy lifestyle, culture, personal experiences, city life, relationships and human-interest topics.
One of my recent pieces explores how moving to a new city teaches us that belonging is not just about finding a place, but finding people.
Open to content writing and editorial collaborations.
adeeteii.substack.com
There Is Something About That Acceptance We Don’t Talk About Enough
Moving to a new city teaches you to learn its routes, understand its rhythms and find your favourite corners. You begin to believe that once the streets feel familiar, you will finally feel settled.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Real estate brands, your social media needs more than property listings. 🏡
Posting property photos is important, but is that all your audience sees when they visit your page?
People may also want to learn about the neighbourhood, understand the buying process, or know what to consider before choosing a property.
Here are 4 content ideas real estate brands can start using:
🏡 Property tours: Show the property's features in an engaging video.
📍 Neighbourhood highlights: Share useful information about the location.
💡 Educational tips: Answer common questions buyers and renters ask.
🎬 Behind the scenes: Show property inspections, site visits, or the team at work.
Remember, your content shouldn't only show people what's available. It should also help them understand your brand and feel confident taking the next step.
Real estate business owners: Are you posting only property listings, or are you educating your audience too?
#RealEstateMarketing #SocialMediaManagement #ContentStrategy #DigitalMarketing
Sharing a little project I've been working on for Have Some Charisma. 💗
I worked on these social media designs to showcase the brand's different services, including catering, personal chef experiences, meal prep, and Baked & Beloved cookies.
I wanted each design to have its own personality while keeping the overall look consistent with the brand. I played around with pink tones, food photography, and typography to give the posts a warm, inviting feel.
I really enjoyed working on the different layouts and finding ways to make each post communicate its message while still feeling connected to the others.
Here are some of the designs from the project. I'd love to know which one is your favorite! ✨
baked & beloved is such a cute name for a cookie brand
Chicken Republic Halloween Campaign
Seasonal Art Direction for a Food Brand
A Halloween-inspired social media campaign concept designed to bring seasonal storytelling to Chicken Republic through bold visuals and appetite-driven creative direction.
The project explores how a familiar fast-food brand can embrace Halloween while maintaining a recognizable identity. Deep crimson backgrounds, cinematic food imagery, expressive typography, and subtle seasonal elements create a consistent visual language across six Instagram carousel designs.
Scope of Work
Creative concept and campaign direction
Social media carousel design
Food advertising art direction
Typography and visual hierarchy
Seasonal brand storytelling
Coordinated Instagram grid presentation Creative Objective Create a campaign that captures attention, makes the food the hero, and gives the brand a distinctive Halloween presence without relying on generic seasonal templates.
The result is a cohesive visual concept that demonstrates how thoughtful art direction can turn a seasonal promotion into a recognizable brand experience.
Services demonstrated: Social Media Design, Graphic Design, Art Direction, Food Advertising, Campaign Design.
This is a self-initiated concept project created to explore seasonal campaign design.
For brands looking for distinctive social media campaigns, food advertising, or seasonal creative direction, let's connect.
#SocialMediaDesign #ArtDirection #BrandIdentity
