This project reminded me why I love branding.

Not because of the logo design—but because of everything that comes after it.

I challenged myself to build more than a logo. From strategy and identity to packaging, campaign visuals, product design, and motion visuals, every detail was crafted to create a luxury brand that's as inclusive as it is beautiful.

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Which mockup is your favorite? 👀

Going beyond just the logo into packaging and motion for Stolen Summer is exactly the kind of scope that makes a brand actually feel whole instead of just a mark slapped on things. Was there a piece of the system that almost got cut for time but you fought to keep in?

[DISCLAIMER]: I do not love being on the other side of the camera, but its something I am going to try and do more of. And its only right because I have an amazing team and I should be talking about all the great stuff we are creating. It also will help me sort through my thoughts in real time in how we approach working with clients. A pattern I keep seeing with B2B marketing teams is this... They come in asking for a launch video. One deliverable, one timeline, one brief. And when you dig into what they actually need that video to do, the list is long. It needs to work on the homepage. It needs to cut down for LinkedIn. It needs to run as paid. It needs to explain the product to someone five minutes into their research and also to someone ready to buy. That is not one video. That's five assets pretending to be one. Here are some thoughts on that.

I used to be a YouTuber Yet, I struggle when recording videos for work - my vlogger experience doesn't help. Your video looks very professional and on point, you did a great job for a first video