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Organic Performance Report
I led the conception and execution of the organic performance report for the FGV Undergraduate website to understand how SEO, user behavior and conversion impacted overall results. I integrated data from Google Analytics and Google Search Console to analyze traffic, sessions, clicks, impressions and rankings.
I also used ChatGPT to support competitive SERP analysis and track sessions originating from ChatGPT, expanding insights into emerging discovery channels. To deepen user experience analysis, I reviewed behavioral data and satisfaction surveys through Hotjar.
The synthesis of these sources generated actionable insights that fed a continuous UX / CRO optimization backlog, guiding testing initiatives, content improvements and conversion flows within an ongoing monitoring framework focused on growth.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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I was asked to design a web application for college student entering the job market. The primary focus was Eng student who would leverage AI power tools to enhance their resumes, conduct mock interviews, and more. Free and premium users prospectives were designed. A strong focus on conversion and value was strategically placed across all user flows.
Liked the monochromatic UI with retro-like typography, easy on the eyes and a themed design!
Hello!
I'm Winifred Anekwe and I'm excited to start my freelancing journey here.
I’m officially open for new B2B and brand partnerships here on Contra.
As an SEO Specialist and Writer, I don’t just create content—I build Authority-First Ranking Systems designed to move companies from search invisibility to consistent lead generation.
Here is what I bring to the table:
> Strategy: 30%+ growth in high-intent search visibility.
> Execution: SEO-optimized copy that speaks to humans first and algorithms second.
> Results: Converting organic search into a scalable revenue pipeline.
Ready to own your category? Let’s discuss your growth goals.
For businesses, internships, and collaborations:
Email📧 - winifredanekwe13@gmail.com:
Welcome to contra
What changed when we stopped guessing and started diagnosing.
$95K/month. Good product. Professional design. But stuck.
Metrics looked fine. That was the problem.
Diagnosis revealed:
→ Homepage confused first-time visitors
→ 17 nav categories created decision fatigue
→ 4 competing CTAs on every product page
→ Guest checkout buried
→ 40% mobile traffic. Broken experience.
No redesign. No new traffic. No added spend.
6 weeks later:
Conversion: 2.4% → 3.8%
Abandonment: 63% → 45%
Revenue: $95K → $142K
Same visitors. Same ad spend.
"Acceptable" performance was costing them $47K/month.
You can't scale confusion. Only clarity.
Comment CASE.
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