MOX is an immersive exhibition dedicated to Slavic mythology that recreates the raw fear of the unknown and unexplained through mist, sound, light, smell, and decorations. The main visuals of this brand identity are primitive shapes that can be combined into creatures. These are not just fairy tales, but rules and warnings created by experience and fear. For this part of the project, I designed the exhibition's wayfinding system and integrated the visual identity directly onto the brutalist architecture of the Barbican Centre. To bring the space to life I utilized generative AI, сreating a preview of the exhibition room itself.