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706 call conversions in one month from Google Ads. 📞
One of my Google Ads projects involved managing a UK Search campaign where the objective wasn't simply generating traffic.
The business needed customer calls from people actively searching for its services.
My focus included:
→ High-intent keyword research
→ Search campaign structure
→ Geographic targeting
→ Conversion-focused ad copy
→ Search-term optimization
→ Negative keywords
→ Bid & budget optimization
→ Call conversion tracking
→ Continuous performance monitoring
Result: 706 call conversions in a single month.
This is why I like Search advertising.
When campaign strategy is aligned with customer intent, Google Ads can capture demand at the moment someone is actively looking for a solution.
For me, successful PPC isn't:
More impressions → More clicks
It's:
Right Search → Right Ad → Right Customer → Business Opportunity
I work across Google Ads, Meta Ads, B2B/B2C Lead Generation, Performance Marketing and Social Media Growth.
Campaign evidence and detailed case studies are available in my portfolio.
Open to working with businesses and agencies looking for performance-focused paid media support.
#GoogleAds #PPC #PerformanceMarketing #LeadGeneration #DigitalMarketing #SearchAds
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Challenges
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Local Search Lead Generation Campaign | USA Market
Client Problem
The business was investing heavily in Google Ads but needed a more efficient way to generate consistent, high-intent enquiries.
The main challenges were:
High acquisition costs
Inconsistent lead generation
Budget being spent on lower-value opportunities
Need to generate more enquiries without simply increasing ad spend
Lack of a scalable structure for local service demand
What I Did Different
I focused the campaign around high-intent local searches and continuously shifted budget toward the services, locations, keywords and search terms that were producing stronger conversion signals. I also reduced wasted spend by filtering irrelevant search traffic and refined the account around actual lead-generation actions rather than optimizing purely for traffic volume.
Then:
Instead of chasing more traffic, I focused on getting more value from the existing advertising budget. Performance data was reviewed regularly to identify weak areas, control wasted spend and scale the segments that were consistently generating conversions.
Results
$23.1K ad spend
1.2K conversions
$19.17 average cost per conversion
$374K attributed conversion value
Just getting started on Contra 🚀
I recently moved to Contra and decided to build my profile from the ground up without a Pro subscription.
Already sitting at an 83 Discovery Score and Top 25% feels like a pretty encouraging start. 🙌
Now the goal is simple: keep improving the profile, showcase more of my work, connect with the right people, and hopefully land my first few projects here.
I’m primarily focused on Performance Marketing -Meta Ads, Google Ads & LinkedIn Ads, with landing pages and creative design as supporting skills.
Let’s see where this takes me. 🚀
If you’re on Contra too, feel free to connect would love to discover and support more creatives, marketers, and independent professionals here.
#Contra #Freelance #PerformanceMarketing #DigitalMarketing #IndependentProfessionals
8.5X ROAS
€54K+ Google Ads Spend
Google Ads Management & Optimisation