Contra - A professional network for the jobs and skills of the future

Contra - A professional network for the jobs and skills of the futureI am currently working on the marketing strategy for a holistic brand that aims at helping micro-...

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Faith Goodhead

• Jan 17

I am currently working on the marketing strategy for a holistic brand that aims at helping micro-, small, and medium-sized businesses build legacy brands that will outlive them.

I am still at the research phase because that is one of the most important aspects of creating a solid strategy.

Chantal Jemmott

pro

• Mar 31

Every brand strategy project starts with a discovery questionnaire — and inside it, there’s already a lot of the strategy.

The real work is knowing how to read it.

Part of my process is decoding those responses, identifying patterns, connecting signals, and understanding what the client is really communicating beyond their words.

So I built Brand Discovery Decoder.

The instructions are based on how I personally process client questionnaires: – mapping responses into values and personality – identifying positioning signals – surfacing patterns and underlying themes – highlighting gaps, tensions, and opportunities

Instead of starting from a blank page, I start with a structured strategic base I can build from.

From there, I develop the brand direction.

notioncustomagentbuildathon brandstrategist Notion

Tajae Y. Hutchinson

• Apr 1

Love this idea!

Ayesha S

• Apr 1

This marketing visual promotional layout for our VINE_US brand https://www.figma.com/make/XIhc6hhIPNA6E1NX81WOs0/Create-flyer?p=f&t=gq9YzwDddoE9eAVg-0&fullscreen=1

Figma marketing Graphic Design

Subrata Roy

• 21h

Nice

OLAOLUWA JOHN

• Apr 1

This project showcases a marketing strategy designed to improve brand visibility and drive growth. The goal was to create a structured approach to attract the right audience and increase engagement.

I analyzed the target market and developed a strategy that includes content planning, audience targeting, and growth techniques. The focus was on creating effective marketing actions that deliver measurable results.

This approach helps businesses improve their online presence, reach more potential customers, and increase conversions.