“What should a video cost?”

It's one of the first questions people have when they're researching a project.

And one of the hardest questions to get a useful answer to.

Because the honest answer is: it depends.

An interview video isn't priced like a mini-documentary. A brand sizzle isn't scoped like a software explainer. And a single event recap is a very different production from a campaign built around multiple social assets.

The way we think about pricing is modular.

Most projects are built across three main areas: pre-production, production, and post-production. Within each of those are different pieces that may be needed depending on the project.

Some apply to almost every production. Others are specific to what you're actually trying to make.

How ambitious is the production? How much filming is involved and where? How much creative development happens before the cameras roll? How many deliverables are we creating? Are we working on a normal timeline, or does this need to move fast?

Those decisions are what build the final fee.

We’ve done our best to modularize those pieces so you can actually play with them.

Not just to get a rough sense of what a project might cost, but to better understand how video projects get built from a pricing perspective, and how we think about pricing at BRAEID.

Play with our Pricing Calculator → https://pricingcalculator.braeid.com/