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Project Title: £1.05 CPA: Generating 2,400+ International Travel Leads for a UK Agency
Description:
I engineered and executed a high-performance Meta Ads lead generation framework for a UK-based travel agency specializing in luxury international tours (Bali, Maldives, Italy).
Despite navigating a high-budget and competitive market, my primary objective was to deliver qualified travel intent leads at an exceptionally low Cost Per Acquisition (CPA).
Key Accomplishments (From attached data):
✅ Generated a total of 2,445 confirmed leads for international tours.
✅ Achieved an incredible top-performing CPA of ~£1.05 (from data Rs372.73 PKR).
✅ Maintained an average CPA of ~£1.30 across the entire primary campaign (Rs457.49 PKR).
Strategy Highlights:
This was not achieved by luck. To keep CPA minimal and quality high, I deployed a ruthless creative testing methodology:
Targeted Segmentation: Developed and tested granular audience segments tailored to travelers interested in premium destinations.
Rapid Creative A/B Testing: Simultaneously ran numerous creative variations (image, video, carousel) against different headlines and copy combinations.
Algorithm Optimization: Actively managed bids and placements, funneling budget towards the exact winning combinations that triggered high conversion rates at low costs.
This project proves my capability to maximize ROI for premium service providers in competitive Western markets like the UK.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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