The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
A podcast companion ebook designed to turn networking advice into a guide people actually use. Bold brand-led layouts, scannable callouts and a clear step-by-step structure.
Networking advice tends to be dense, and the audience is often anxious about the topic. A wall of text would lose them by page two. The design had to make the guide feel easy to read, easy to scan and easy to act on.
Have a podcast, report or guide that deserves better than a Word doc? Let’s make it something people finish reading. Send me a message to get started.💯 design
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
What happens when one website has to talk to two different people?
A client of ours teaches two audiences at once: expecting mothers who want a calm pregnancy, and women who want to become doulas. One brand, one site, two very different reasons to visit.
The usual fix is a hero that speaks to "everyone" and lands with no one. We designed it as a fork in the road instead:
1. Two doors in the hero. "I'm pregnant" and "I'm training to be a doula", side by side, equal weight. The visitor picks a path in one click, and the headline above them stays about the shared value.
2. One voice, two tones. The mothers' path is softer: fewer words, more room, gentle photos. The doula path is more structured: modules, certification, dates. Same fonts, same colors, different rhythm.
One proof section, split in two. Testimonials from mothers on the left, from doulas on the right. Each visitor sees people like them before the price.
Writing for everyone is writing for no one. Give each reader a door.
Have you ever designed a page for two audiences at once? How did you split it?
Love that purple hero with the two cards right up top.
Good morning! It always is when it comes to designing ✨stationery✨.
My love for printed objects and, more generally, for editorial design finds peace in designing grids and layouts.
The set I designed for FT Studio, Interior Design Studio by Federica Tomasello, features a 6x9 grid and a pattern, both following the proportions of the logo.
Space, in this case the space of the page, is once again the protagonist of this brand identity.
If you'd like to read the full case study, you can find it at the link: Enjoy it!
Hope you like it!😊
alessia.
Great work!
Two different approaches to the same Shopify product page.
Option A: Editorial layout. Large imagery, generous spacing, and a stronger focus on brand storytelling.
Option B: Product-first layout. Clear pricing, visible product options, and a prominent Add to Cart button.
Both can look great, but they create very different shopping experiences.
If you were building a premium DTC brand, which direction would you choose?
A or B? And why?
1 voted
11%
8 voted
89%
9 votes
Closed
