“How do I get more sales?” But sometimes, more sales aren't the answer. If your margins are too low, FBA fees are eating into your revenue, your product mix isn't right, or you're spending heavily on ads just to maintain sales, growing faster can actually make the problem bigger. Before pushing for more traffic, I like to look at the numbers behind the sales. 1- What is actually profitable? 2- Which products are worth scaling? 3- Where is the ad spend working? 4- And where are we simply buying revenue? That shift in thinking can make a big difference to an Amazon business. More sales are great. Profitable sales are better.